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Is Bulk SMS Marketing Effective?

October 09, 20222 min read

We know that lots of people are asking if Bulk SMS marketing is effective. Well, to be precise, people nowadays almost has mobile phones. Based on study, 95 percent of adults aged 18 to 49 own a smartphone, while the penetration rate of smartphones amongst adults 65 years and older is only 61 percent.

So going back to the question if "bulk SMS marketing is effective". Most of the the businesses are using bulk SMS marketing to communicate with their ideal customers or clients. In 2021, 42% of business owners and digital marketers are communicating with their customers using a text messaging service. While in 2022, 55% of businesses use text message marketing with their customers, indicating a 27% year-over-growth in SMS adoption.

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Since most of the time people will check their phone, bulk SMS marketing message gets opened by users more frequently and also have higher response rates too. The reason is because text message marketing gets in front of people instantly and basically everybody sees it. The average response rate for SMS marketing is 45%. With this response rate percentage, it is much higher than compared to marketing channels.

Like for example email, it has about 6% response rate because with email there's a little bit more of a delay. People don't check their email in real time. They check their email from time to time. Sometimes, it can be a week later in some cases. In addition, not everybody opens the email. They will just ignore it.

So it makes SMS marketing very effective if you own a business today. Bulk SMS marketing can be a great tool for businesses of all sizes. It can help you reach a wider audience, promote your products or services, and keep your customers informed. SMS marketing can also be used to build relationships with your customers and create loyalty.

To make it more effective, you need to make sure that your SMS messages are clear and concise. This can be vary by business. The content should be valuable information not just something you'll send all the time. Second, you need to consider the timing of your SMS marketing campaign.

Here in Snowball Assets, we help your business grow and attract more audience or ideal customers. We help you build an SMS campaign that will surely boost in getting leads for your business. Snowball Assets is one of the best companies for service-based businesses to automate SMS and email campaigns. SMS only cost around 0.12c and Emails 0.003c.

We already help more than 47 companies with just SMS campaign. To learn more about our company, you can check directly by clicking this link.

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James Drilon

James Drilon marketing professional at Snowball Assets

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